Facing a Shortage of Candidates? Discover and Use the Right ‘Attraction Factors’

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They call it talent attraction for a reason. Because, obviously, the primary role of the function is to literally “attract” the very best candidates. But when a recruiting function is only guessing about what draws in desirable candidates, it will face a perennial shortage of applicants. In fact, I estimate that the average corporation loses up to 40 percent of its targeted candidates as a result of merely speculating about what factors effectively attract them.

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