Over 300 TA technology execs and senior professionals as well as a large number of HR/TA leaders attended last week’s TAtech Fall Congress & World Job Board Forum. Here’s a sampling of what they heard from an agenda jam-packed with some of the industry’s best thought and business leaders:
From the Opening Keynote on Innovation: Within 10 years, technology will enable “competency to replace pedigree.” Traditional college-based degrees (the pedigree) will no longer be used to determine candidate capabilities, which will instead be acquired and validated by new education providers that focus on “the last mile in training” – the skills most relevant for job performance. These include Bootcamp Models (e.g., Galvanize, PrepMD), Income Share Agreement Models (e.g., MissionU), and Staffing Models (e.g., Revature, Avenica).
From the Panel of Industry Innovators: To be truly innovative, a TA technology development must be both something new and something that improves either the candidate or the recruiter experience. It must solve a problem with measurable results.
From the Panel of Customers: Solution providers are wasting their time and money when their sales reps email senior TA leaders. The messages are never read, even when they trumpet deep discounts and time sensitive sales. How, then, do TA execs find out about tech products and services? They ask their peers. That reference often leads to an invitation to meet with them, at which point, execs want (and expect) sales reps to have done their homework on a company’s existing technology stack, so they can demonstrate (1) how a new product can be effectively integrated into the stack without degrading its performance and (2) how the rep’s product will make a measurable improvement in the recruiter’s work. If a persuasive case is made, the solution provider will be asked to confirm its value with a pilot program – contracts are seldom signed without such a proof of concept.
From the Integration Keynote by the Jobs PM at Facebook: Facebook stats: There are 70 million active businesses on Facebook, including 30% of US small and mid-sized businesses. There are 2 billion people on Facebook, including 1+ billion who use it daily. A quarter of the people on Facebook describe themselves as actively looking for a job.
And exclusively at TAtech, Facebook announced its Jobs API for job boards and other publishers that want to integrate with Facebook. For more information, email firstname.lastname@example.org.
From the Chad & Cheese podcast during the Disruption segment of the agenda: Is there a relationship between the continuing commoditization of job postings and the recent deluge of TV, radio, podcast and other ads by ZipRecruiter, Glassdoor and Indeed? You bet – if customers see all job boards as the same because their ads appear on many other job boards as well, then the only way to build a business is by forging “an emotional connection” with the customer, especially the job seeker. The goal of all this advertising, therefore, is to differentiate each of the job boards as a unique resource for individual success and finding meaning at work.
From the session on A Rising Tide Lifts All Boats: The job board model has run its course. Recruitment advertising sites need to reimagine themselves as recruitment media platforms. Why? Because “Google will nail active job search.” So, what’s a recruitment media platform? It’s a site that offers an array of sourcing tools designed to tap into people who aren’t actively looking for a job and into customers that don’t normally use job boards. The former might include such tools as text-based job alerts and retargeting, while the latter might involve resume searching for an insurance company that uses it to help its customers with their staffing needs, which in turn, makes them more likely to buy insurance from its sales reps.
All of that barely scratches the surface of what was presented at the Congress & Forum. If you’d like to access more of the insights and ideas shared by the presenters, download their slides at the Conference Materials page on TAtech.org.
Thanks for reading,
TAprose and the Job Board Journalist by Peter Weddle are brought to you by TAtech: The Association for Talent Acquisition Solutions.
Mark Your Calendars! TAtech’s 2018 events include:
• February 12-13, 2018 Scottsdale, Arizona USA: The TAtech Leadership Summit on AI/Machine Learning in Talent Acquisition – the only conference totally focused on the capabilities and impact of AI/ML/NLP in recruitment.
• March 13-14, 2018 Dublin, Ireland: TAtechEurope 2018 – the premier event for recruitment advertising and technology thought & business leaders in Europe, the Middle East and Africa.
• April 18-19, 2018 Las Vegas, Nevada USA: The TAtech Spring Congress & Meetup – a unique conference designed to maximize opportunities for B2B networking, trending topic discussions and the exploration of partnerships and business opportunities.
• June 5-6, 2018 Minneapolis, Minnesota USA: The TAtech Leadership Summit on Programmatic Ad Buying – the only conference totally focused on the technology and applications of programmatic ad buying by both publishers and advertisers.
• September 26-27, 2018 Bourbon Street New Orleans, Louisiana USA: The TAtech Fall Congress & World Job Board Forum – the only conference that brings together the global thought and business leaders of the TA technology industry.