Job Board Journalist: Notes from the TAtech Spring Congress

Peter Weddle

The TAtech Spring Congress & Business Accelerator was held on April 22-23 in Chicago, Illinois USA. Almost 200 Delegates attended the event, representing job boards, aggregators, social media sites, association career centers, recruitment marketing platforms, ATS companies, recruitment advertising agencies, mobile app developers, SaaS platforms, AI / machine learning companies, and programmatic ad buying platforms and networks.

Better than 4-out-of-10 of those in attendance were CEOs, Presidents or GMs, with Chief Revenue, Chief Marketing and Chief Client Officers and VPs the next largest cohort. They came from Canada, Great Britain, Hungary and Romania, as well as the U.S.

The conference offered plenty of collaboration through the TAtech Deal Center and thought leadership through an agenda featuring some of the industry’s most dynamic business leaders.

I surveyed the TAtech Board of Advisors for their most important take-aways from the conference. Here’s what they had to say:

The gig economy is here. It is real. And companies are doing very innovative things to change how they can find and manage a gig workforce. All job boards need to be looking at this, because this is clearly accelerating and broadening in scope.

Pay for performance and programmatic are much more mainstream, but with quality judged by the questionable click-to-apply ratio, the ROI is not always certain.

We continue to talk about the candidate experience, but are not solving it, although ReThink Data is on the right track working on integrations with ATS’s.

AI / machine learning will definitely change talent acquisition … but not today or even in the near term.

Non-human clicks in CPC recruitment advertising can undermine employer trust in publishers’ reports of their performance. The TAtech Declaration on Traffic Quality provides a template by which job boards and other publishers can identify and communicate their practices for ensuring accurate measurement of ad results.

It’s important for the talent acquisition technology industry to remember the importance of what we do, especially for job seekers. We literally change peoples’ lives, and that’s both a fulfilling mission and a responsibility.

Heard from the panel of employers: “Be straight with us. If you don’t have the right solution for our problem, say so. Don’t waste our time (and yours) trying to force fit our problem to your product or service.”

Also heard from the panel: Reliance on technological solutions is clearly on the upswing among employers, but continue to face a headwind of slow adoption. Despite all the hoopla about its impact, many recruiting teams – including even those at very large employers – are still using spreadsheets to manage TA.

Job boards need to try new ways of engaging applicant tracking systems and starting a group discussion within the industry as a whole about ways to solve the source of hire tracking issue we continue to face today.

Best of breed talent acquisition products are now in greater demand among employers than traditional all-in-one HRM suites. This shift in preference is being driven, at least partially, by the dramatic increase in venture funding for HR/TA technology and is creating a more competitive market for everyone.

The TAtech – reThinkData Global ATS Survey found that the growing number of competitors in the marketplace is now the biggest challenge facing ATS companies. It was chosen by two-thirds of the respondents (66.7 percent), more than doubling the number who chose it in 2016 (31.6 percent).

Humans are hard wired to resist change, so TA solutions companies must understand how to counteract that natural tendency, both within their own organization and within their customers.

Food for thought,
Peter

The Job Board Journalist by Peter Weddle is brought to you by TAtech: The Association for Talent Acquisition Solutions.

Mark Your Calendars! TAtech’s 2017 events include:
• April 22-23, 2017 Chicago: The TAtech Spring Congress & Deal Center, with The Business Accelerator has now occurred. See you at next year’s Spring Congress in Las Vegas!
• May 17-19, 2017 Barcelona: RecTech, The TAtech Industry Congress in the EU in partnership with the AIM Group.
• May 31-June 1, 2017 Minneapolis: The TAtech Leadership Summit on Programmatic Ad Buying, featuring two tracks: Programmatic Ad Buying Applications & Programmatic Ad Buying Technology.
• September 27-29, 2017 Denver: The TAtech Fall Congress & Deal Center, with The World Job Board Forum and the 2017 ReSI Awards Gala.

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