TAtech Leadership Summit on Recruitment Marketing

Using Data & Technology to Move to Full Funnel Recruitment Marketing

November 19-20, 2024 ● Boston, Massachusetts

Whether their focus was high-volume hiring or on hard-to-fill roles, enterprise employers have long recognized the importance of building a strong employment brand, targeting the right sources for top prospects and then communicating with them effectively at the top of the recruiting funnel.

Now, however, this approach to recruitment marketing needs to be refreshed and upgraded with more powerful tools and expansive strategies. Today’s approach must leverage data, digital technology and the entire recruitment funnel in order to deliver the talent that enterprise employers need to meet their business goals.

This conference will explore all three of these facets:
• The integration of digital technology with traditional media in recruitment marketing
• The application of data for decision-making and budget management in advertising
• A comprehensive, full funnel approach to candidate interactions and engagement.

Designed specifically for HR and Talent Acquisition leaders in enterprise employers, the Summit begins with a Welcome Reception on November 19 and then continues on November 20 with a jam-packed day that features presentations, panels and discussions with thought leaders and innovators in state-of-the-art recruitment marketing.

The conference will be held at the Metcalf Trustee Center of Boston University.

Date and time

November 19 · 5 - 7pm EST
November 20 · 7:30am-5pm EST

Seating is limited, so register today.