Beyond the app store: Why mobile games need a multi-platform strategy
Activision Blizzard reported earnings today that beat Wall Street’s expectations with 21% revenue growth to $2.41 billion for the fourth quarter ended December 31.
Activision’s Call of Duty franchise continued to outperform last year’s results as people continued to play a lot more games during the pandemic. Activision launched Call of Duty: Black Ops — Cold War in November on the existing and new consoles. On top of that, 2020 was a year where Call of Duty expanded into a year-round franchise with the strong performances of the battle royale game Call of Duty: Warzone and Call of Duty: Mobile.
The Santa Monica, California-based game publisher said its GAAP revenues for the