The Art in Job Board & Talent Tech Company Success
By peterweddle
July 01, 2024
By Peter Weddle, Founder & CEO TAtech
The TA solutions industry has recently experienced a tsunami of commentary that has alternated between panic and confidence. This deluge of words has focused on just three companies and a variation of just one question.
• What’s Google’s next move in TA?
• What’s LinkedIn planning to do?
• And more recently, what’s Indeed got up its sleeve?
The speculation has been intense. The debate non-stop.
How will these 800-pound gorillas reshape the talent acquisition business?
Now, I believe in situational awareness as much as the next guy. It’s a tried-and-true axiom of business: You gotta’ know what’s going on around you in order to know where you should go.
But, endlessly dissecting and discussing what these three companies are up to is counterproductive. It doesn’t provide a foundation for moving forward. In fact, it does just the opposite; it interferes with fresh thinking. It prevents the development of vision.
And, that’s the real threat. Business success depends on vision. It begins with situational awareness, of course, but quickly moves past that picture of the present to establish a clarity of purpose for the future.
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What’s Constitutes Vision for Job Boards & Talent Technology Companies?
The Anglo-Irish writer Jonathan Swift, once said that “Vision is the art of seeing what is invisible to others.” He wrote those words way back in the 17th century, but they’re just as applicable today.
What Google, LinkedIn and Indeed do will (eventually) be obvious to everyone. What will separate the winners from the also-rans among job boards and talent technology companies is the ability to see beyond what is happening to what could be.
What does that mean?
Reality in our industry was initially shaped by Monster and CareerBuilder. Today’s most successful job boards and talent technology companies are those that acknowledged what such early market leaders were doing, but crafted a vision that looked past it. They didn’t dwell on the present, but instead, focused on defining what could be possible (and better) in the future.
The art of creating that clarity and then transforming it into reality is the coda for success in the business of talent acquisition. It is the difference between innovation and bewilderment.
Food for Thought,
Peter
Peter Weddle has authored or edited over two dozen books and been a columnist for The Wall Street Journal. He is the founder and CEO of TAtech: The Association for Talent Acquisition Solutions.