The power of data in gaming’s red-hot market
Video game sales continued expanding rapidly in February, according to industry-tracking firm The NPD Group. This was due to ongoing excitement for the latest console hardware and a major new release from Nintendo. The business of games in the United States generated similar numbers in January, so the industry is kicking off 2021 with a winning streak.
“February 2021 consumer spending across video game hardware, content, and accessories reached a February record $4.6 billion,” NPD analyst Mat Piscatella said. “[That is] 35% higher when compared to a year ago.”