The power of data in gaming’s red-hot market
In the United States, Sony and Microsoft are selling every new-generation console that they produce. Those sales combined with Nintendo Switch’s historic momentum pushed February hardware sales to their highest point in a decade, according to industry-tracking firm The NPD Group.
“Monthly sales of video game hardware increased 121% when compared to February 2020, to $406 million,” NPD analyst Mat Piscatella said. “This is the highest total for a February month since the $468 million reached in February 2011. Year-to-date hardware spending totaled $724 million, an increase of 130% compared to a year ago.”
Once again, the Switch had an advantage over the competition thanks to the maturity of