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Mobile performance ad platform Vungle has acquired GameRefinery, a mobile game analytics service firm in Finland.
GameRefinery’s Game Intelligence platform has 70 customers around the world, and it provides developers with retention and monetization insights through its cloud-based developer tools. Customers include Zynga, King, Rovio, Ubisoft, and more.
GameRefinery offers deep contextual data sets across 160,000 gaming apps, and that will help Vungle’s platform to enable advertisers to target contextually relevant campaigns. The deal is one of many acquisitions that have happened to improve user acquisition performance in the wake of Apple’s change to the Identifier for Advertisers (IDFA). Apple’s move will favor