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Automation is now seen as essential among marketers to bolster the outreach of campaigns, in part because of its ability to better target customer communications. According to a recent HubSpot survey, email automation campaigns are among the top three tactics used by marketers to improve performance. And in 2017, Salesforce reported that 67% of sales leaders used a marketing automation platform.
To meet the growing demand, performance marketing company What If Media Group today launched out of beta Automated Response Intelligence Algorithm, or ARIA , a product that leverages AI systems and techniques to drive response to sales campaigns.