slide image

What If Media Group introduces AI tool to make marketing campaigns smarter

The power of audio

Register Now

Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more.

Automation is now seen as essential among marketers to bolster the outreach of campaigns, in part because of its ability to better target customer communications. According to a recent HubSpot survey, email automation campaigns are among the top three tactics used by marketers to improve performance. And in 2017, Salesforce reported that 67% of sales leaders used a marketing automation platform.

To meet the growing demand, performance marketing company What If Media Group today launched out of beta Automated Response Intelligence Algorithm, or ARIA , a product that leverages AI systems and techniques to drive response to sales campaigns.