What If Media Group introduces AI tool to make marketing campaigns smarter

The power of audio

Register Now

Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more.

Automation is now seen as essential among marketers to bolster the outreach of campaigns, in part because of its ability to better target customer communications. According to a recent HubSpot survey, email automation campaigns are among the top three tactics used by marketers to improve performance. And in 2017, Salesforce reported that 67% of sales leaders used a marketing automation platform.

To meet the growing demand, performance marketing company What If Media Group today launched out of beta Automated Response Intelligence Algorithm, or ARIA , a product that leverages AI systems and techniques to drive response to sales campaigns.