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Sitecore acquires Boxever and Four51 to give marketers a better view of every customer

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Sitecore, a provider of digital experience management software, this week announced it has entered into definitive agreements to acquire Boxever, whose customer data platform (CDP) is accessed via the cloud, and Four51, which offers an ecommerce platform invoked using application programming interfaces (APIs).

Terms of the acquisitions were not disclosed, but they are both being funded by a $1.2 billion investment strategy the company revealed last month.

Sitecore is best known for providing an integrated content and digital asset management platform infused with AI capabilities that enterprises employ to personalize engagements with customers online. The two