Has online recruitment advertising finally hit its existential tipping point? Pundits have been incorrectly predicting the demise of job boards and aggregators for years, but this moment feels different. Employers are increasingly using AI/automation and fractional/gig workers to replace FTEs. That tectonic shift in staffing practices could be a fatal blow to the job posting industry – a business built mostly on filling full time jobs. Will that be the case or will recruitment advertising platforms once again prove their resilience and continue to operate as successful businesses?