You only have a few seconds to capture the attention of a candidate for your open roles. JobTarget has 10 tips to help you get the applications you want to drop into your inbox.
- Who’s Your Audience?
An instrumental piece for attracting candidates is understanding who your audience is and what they will most likely respond to in your messaging. Developing a candidate persona is the perfect way to know how to engage with them.
A great way to start working on a persona is by analyzing your own hiring data which can help identify the top job titles, locations, background information, and experience levels you’ve had the most success with. These are fantastic indicators to help develop future hires.
Other areas to consider when creating your candidate persona include:
• Knowing the personality characteristics and interests of your candidates
• Researching the types of certifications required to perform the position’s tasks
• Understanding the social media platforms or online career sites your candidate may frequently visit
Once you have an idea of the type of candidate you want, you can craft your job titles and descriptions with top keywords related to the position and your data. The keywords will increase your open roles’ search relevancy on websites, so candidates can find them faster.
Read the rest of the article at JobTarget, a TAtech Member company