Building a recruitment strategy that works is impossible if you don’t carefully tend to how potential talent and your current employees view you. Employer brand determines if they apply, how long they stay, and how they speak of you after they’ve left. Neglecting it makes it harder to secure new talent and keep hold of your stars.
Establishing your employer brand requires a well-crafted Employee Value Proposition (EVP) that will help you attract and retain talent by:
• Improving employee engagement and satisfaction by over 77%
• Reducing turnover by as much as 70%
• Increasing your reputation as an employer of choice
Creating a Compelling EVP
An EVP is a magnet to draw in talent who share your values and aspirations, inspiring them to join your journey. Before you put together your EVP you should know two things:
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