Blueshift raises $30 million to manage and analyze customer data

Data: Meet ad creative

From TikTok to Instagram, Facebook to YouTube, and more, learn how data is key to ensuring ad creative will actually perform on every platform.

Register Now

Customer data analytics company Blueshift today announced it has closed a $30 million series C round, bringing its total raised to $65 million. The company plans to put the funds toward expanding its workforce while further developing its marketing platform.

A recent report from Forrester Research found that highly personalized, omnichannel marketing campaigns have the potential to generate 4 times more revenue and 18 times greater profits than static campaigns. Another survey pegs the average engagement rate for omnichannel at 19% compared with 5.4% for single-channel efforts.

The tech underpinning Blueshift’s marketing platform, called Interaction Graph, stores product and content interactions from customers of retail and ecommerce sites, digital media brands, consumer finance