Blueshift raises $30 million to manage and analyze customer data

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Customer data analytics company Blueshift today announced it has closed a $30 million series C round, bringing its total raised to $65 million. The company plans to put the funds toward expanding its workforce while further developing its marketing platform.

A recent report from Forrester Research found that highly personalized, omnichannel marketing campaigns have the potential to generate 4 times more revenue and 18 times greater profits than static campaigns. Another survey pegs the average engagement rate for omnichannel at 19% compared with 5.4% for single-channel efforts.

The tech underpinning Blueshift’s marketing platform, called Interaction Graph, stores product and content interactions from customers of retail and ecommerce sites, digital media brands, consumer finance