Data: Meet ad creative
Every company likes to say it’s data-driven. But the reality is that many enterprises are still only making limited use of their data in certain parts of their business.
Census believes it has developed the tools that will make data more broadly useful across a company. In the process, Census wants to transform the narrow role of a data team into a core function that helps build data products to serve all parts of the enterprise.
To pursue that ambition, Census today announced that it has raised $16 million in venture capital for a total of $20 million so far. Sequoia Capital led the round, which included participation from Andreessen Horowitz and a