Community, connection, and vulnerability in the metaverse

Beyond the app store: Why mobile games need a multi-platform strategy

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Community — central to the success of games, whether they’re online, console, or mobile — is going to be a major factor in how well the metaverse coheres. Megan Fitzgerald, head of experience and product marketing at Facebook Reality Labs, Jessica Freeman, head of marketing at Minecraft, and Lauren Bigelow, chief of product at Together Labs, the parent company for IMVU, came together to talk about what’s needed to foster meaningful connection in the metaverse. Their conversation, “Making Friends in the Metaverse,” moderated by friendship expert Shasta Nelson, was part of the GamesBeat event, Into the Metaverse.

VR is a major step toward the metaverse, taking the relationships we’re forming in digital environments in 2D