Ctrl gets gamer meal-replacement shakes into 750 Vitamin Shoppe stores

GamesBeat Summit 2021

Register Now

Ctrl, a startup that makes healthy shakes and other nutritious food for gamers, is now available in 750 Vitamin Shoppe stores around the U.S.

As I mentioned in my last story, I normally don’t write about this kind of company, as meal-replacement shakes aren’t innovative. But cultural changes are afoot that make this an interesting move, as well as the fact that esports organization Faze Clan has invested in Ctrl, which has seen strong growth as a brand since getting started in late 2019.

The nutrition message is a good one for gamers, who haven’t always had the best eating habits and are stereotypically known for eating junk food and energy drinks.

Ctrl was started by one of the fathers