GameSnacks launches ad-based HTML5 game platform on Google products
By peterweddle
February 23, 2021
GamesBeat Summit 2021
GameSnacks is broadening the launch of its HTML5 gaming platform to bring lightweight, casual games to places where people have slow networks and low-end devices.
The GameSnacks team is part of Google’s internal accelerator, dubbed Area 120, for experimental products. It was started by Ani Mohan, the general manager of the GameSnacks team of a half-dozen people.
“We are excited to share how we have been building out Google’s casual web gaming platform,” Mohan said in an interview with GamesBeat.
Mohan said that hundreds of millions of people around the world today are playing casual and lightweight games distributed through the web. Much of that is happening outside the U.S., primarily in places in Asia and Africa.
“They might have