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Merchant data platform Woflow emerges from stealth with $3.5M

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Woflow, a San Francisco-based data infrastructure company offering a standardized management platform for enterprises’ merchant data operations, is helping streamline the food delivery ecosystem during the pandemic. The company today announced its emergence from stealth with $3.5 million in funding from Craft Ventures and Base10 Partners, which it plans to put toward R&D, including scaling its product for new online ordering verticals and further developing its data science teams.

IT teams are struggling to make sense of unstructured data, which is a problem for vendors in the food tech industry. Restaurants, for example, need their menu data translated to