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Newzoo: Game livestreaming should grow 10% to 728.8M viewers this year

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Game livestreaming will grow 10% in 2021 to 728.8 million viewers, according to a report by game and esports data firm Newzoo.

Newzoo also expects viewership to grow at a 9.2% compound annual growth rate to 920.3 million by 2024. In 2020, viewership grew 11.7% to 662.7 million. The numbers of viewers for games are much higher than the numbers of viewers for esports. That means other strong categories, such as humor, are also good at generating audiences.

As with most online games, lockdown measures resulted in spiking livestream viewership across all platforms. More consumers were — and still are — confined to their homes, driving them to spend more time on platforms like Twitch, YouTube, and Huya.

The pandemic has