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Nintendo knocks Sony off its TV ad impressions perch

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Thanks in part to an ad that aired during the Super Bowl Kickoff Show on CBS, Nintendo led gaming industry TV ad impressions during a recent 30-day period. Overall, 13 brands aired 36 spots over 3,000 times, generating 387.3 million TV ad impressions, 79.3% of which came from Nintendo. Notably, PlayStation, which has long dominated TV ad impressions for the industry, dropped to third place below GameFly.

GamesBeat has partnered with, the always-on TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game marketers have been putting major muscle behind.

Below are