Employer Branding: Reputation, Online Reviews and the Key to Authenticity

According to Glassdoor, 86% of job seekers research company reviews and ratings to decide on where to apply for a job. With such a huge number, we reviewed a whitepaper by the Public Insight Data Corporation on how to optimize employer branding and improve recruiting effectiveness. Titled ‘Winning the War for Talent with Employer Branding’, it covers some fascinating areas including leveraging employer reviews, competitor analysis and brand management.

Tune in to this episode as we unpack some key insights from this whitepaper, as well as the difference between brand and reputation, why candidates are asking more intelligent questions than ever before, how to handle negative reviews on platforms such as Glassfoor and Yelp, and how interns can help you with your employee branding. 

Links mentioned:

Winning the War for Talent with Employer Branding – Public Insight Data Corporation

The Future of Work Trends: Scarcity, Individuality and Inclusivity