Data: Meet ad creative
Our thoughts are private – or at least they were. New breakthroughs in neuroscience and artificial intelligence are changing that assumption, while at the same time inviting new questions around ethics, privacy, and the horizons of brain/computer interaction.
Research published last week from Queen Mary University in London describes an application of a deep neural network that can determine a person’s emotional state by analyzing wireless signals that are used like radar. In this research, participants in the study watched a video while radio signals were sent towards them and measured when they bounced back. Analysis of body movements revealed “hidden” information about an individual’s heart and breathing rates. From these findings, the algorithm can determine one