Beyond the app store: Why mobile games need a multi-platform strategy

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The United Nations is launching a mobile game Reset Earth to raise awareness about the need to protect the world’s ozone layer.

The United Nations Environment Programme, Ozone Secretariat, has launched a a single-player mobile game for Android and iOS. Building on the plot of the Reset Earth original animated film, which premiered on World Education Day and was subsequently watched more than 710,000 times, the game invites players to immerse themselves in a time-travel adventure in which they race against time on a mission to save the planet and what’s left of human life.

The Reset Earth animation film and game use storytelling and immersive gameplay to educate and inspire Gen

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