How open banking is driving huge innovation
Consumers are getting used to and expecting more and more control over their services. Disruptive companies like Uber, Grubhub, and Instacart have shifted the paradigm: a consumer no longer must seek out and go to a service; rather, the service makes itself available immediately and comes directly to the consumer. This paradigm shift expanded choice and put more control of the service in the consumer’s hand — all the while notifying them with updates and changes to the service in real time.
Consumers no longer need to check into hotels or carry their room key. They no longer need to go to the