Beyond the app store: Why mobile games need a multi-platform strategy
Zynga beat analysts’ expectations today, reporting its highest-ever bookings and revenues in the fourth quarter ended December 31 thanks to the strong performance of its existing games and the newly launched Harry Potter: Puzzles & Spells.
The social mobile game company’s revenue was $616 million, up 52% year-over-year, and bookings of $699 million, up 61% year-over-year. The bookings and revenue numbers were the highest ever, and profit numbers were strong as well.
The pandemic has been a tragedy in lost lives and economic hardships, but gaming is one of the few industries that appears to be emerging stronger than before the coronavirus hit. People are still playing more, and the San Francisco