Recruitment Marketing
In a Tight Talent Market

According to the latest JOLTS report from DOL, there are now only about 67 unemployed workers for every 100 job openings, a level that’s down by over 18 percent just since March of 2020.  At the same time, the Great Resignation continues unabated, leaving no doubt that this supply demand mismatch is likely to get a lot worse before it gets any better.

The TAtech Leadership Summit on Recruitment Marketing will explore how the strategies and tactics of traditional recruitment marketing must evolve to address this unprecedented talent acquisition challenge.  It is a timely, highly focused event specifically designed for both corporate and industry executives and senior professionals.

Sponsored by Bayard, the Summit will be held in the Metcalf Trustee Ballroom & Lounge at Boston University on April 26th with a welcome reception the evening before. Using a uniquely collegial approach, the Summit will offer presentations, panels, fireside chats and peer2peer discussions to address the key issues and opportunities presented by recruitment marketing in a tight talent market – all formatted in a one-day program to minimize time out of the office.

The full program will be published as soon as it is finalized, but will cover such topics as:

·         Employment Branding for Post-Covid Business Acceleration

·         The Marketing Role of Corporate Career Sites

·         Building, Enriching & Leveraging Talent Pools in the Face of the She-cession and the Great Dropout

·         Making the Business Case for a Greater Investment in Recruitment Marketing

·         A Product Palooza, Introducing Some of the Latest Recruitment Marketing Solutions Available to Employers.

So, if you want to acquire the greatest amount of actionable information and insights in the least amount of time out of the office, all while interacting with other thought leaders in the talent acquisition space, this is the conference for you.  Join us!

Boston Harbor and Skyline

Agenda

Evening Before the Summit

5:00-7:00 PM Welcome Reception

Dinner on your own in Bean Town

Day of the Summit

7:30-8:45 AM Continental Breakfast

8:45-9:00 AM Summit Opens

Keynote

Presentations & Panels

12:00-1:15 PM Lunch & Networking

1:15 PM Summit Reconvenes

Case Studies

Moderated Discussions

5:00 PM Summit Concludes

ABOUT BAYARD

Founded in 1923, we combine almost a century of recruitment marketing experience with the creative capabilities of a leading B2C agency. We’re technology-agnostic and are able to adapt to your needs and create the best solution for your challenge. Whatever your goals are, we’ve got you covered.

We create, grow, and leverage your employer brand to achieve your goals. No matter where you are in the marketing life cycle, we can help. There’s not a one-size-fits-all solution to recruiting, so we employ personalized, candidate-centric approaches that reach qualified job seekers with a more efficient ROI.