Program Sponsor

Recruitment Marketing
In a Tight Talent Market

According to the latest JOLTS report from DOL, there are now only about 67 unemployed workers for every 100 job openings, a level that’s down by over 18 percent just since March of 2020.  At the same time, the Great Resignation continues unabated, leaving no doubt that this supply demand mismatch is likely to get a lot worse before it gets any better.

The TAtech Leadership Summit on Recruitment Marketing will explore how the strategies and tactics of traditional recruitment marketing must evolve to address this unprecedented talent acquisition challenge.  It is a timely, highly focused event specifically designed for both corporate and industry executives and senior professionals.

Sponsored by Bayard and JobSync, the Summit will be held in the Boston University Metcalf Trustee Center at One Silber Way, 9th floor Boston, MA 02215 on December 1st with a welcome reception in the Kenmore Room at the same location the evening before. Using a uniquely collegial approach, the Summit will offer presentations, panels, fireside chats and peer2peer discussions to address the key issues and opportunities presented by recruitment marketing in a tight talent market – all formatted in a one-day program to minimize time out of the office.

The full program will be published as soon as it is finalized, but will cover such topics as:

·         Employment Branding for Post-Covid Business Acceleration

·         The Marketing Role of Corporate Career Sites

·         Building, Enriching & Leveraging Talent Pools in the Face of the She-cession and the Great Dropout

·         Making the Business Case for a Greater Investment in Recruitment Marketing

·         A Product Palooza, Introducing Some of the Latest Recruitment Marketing Solutions Available to Employers.

So, if you want to acquire the greatest amount of actionable information and insights in the least amount of time out of the office, all while interacting with other thought leaders in the talent acquisition space, this is the conference for you.  Join us!


Day of the Summit - Dec 1

7:30-8:45 AM Continental Breakfast

8:45-9:00 AM Summit Opens


Presentations & Panels

12:00-1:15 PM Lunch & Networking

1:15 PM Summit Reconvenes

Case Studies

Moderated Discussions

5:00 PM Summit Concludes

In the best interest of attendees, Boston University is monitoring local COVID-19 trends and will meet or exceed protocols mandated by local governments. By registering for the conference, you agree to abide by the health and safety measures in effect at the time of the conference, which may include, but not be limited to, wearing masks, and providing proof of COVID-19 vaccination including all eligible booster shots.

Boston Harbor and Skyline

Founded in 1923, we combine almost a century of recruitment marketing experience with the creative capabilities of a leading B2C agency. We’re technology-agnostic and are able to adapt to your needs and create the best solution for your challenge. Whatever your goals are, we’ve got you covered.

We create, grow, and leverage your employer brand to achieve your goals. No matter where you are in the marketing life cycle, we can help. There’s not a one-size-fits-all solution to recruiting, so we employ personalized, candidate-centric approaches that reach qualified job seekers with a more efficient ROI.



JobSync empowers Talent Acquisition professionals to get more quality candidates from their existing sourcing solutions by emulating the ATS application process directly on job sites, creating a seamless direct apply experience for the applicant, doubling their candidate volume.

JobSync automates the data connections in the Talent Acquisition ecosystem providing Integrated Direct Apply solutions, job distribution, and seamless integrations between job boards, ATSs, and other systems used by recruiters. JobSync’s solution reduces friction for all stakeholders in the TA Tech stack including candidates, recruiters, employers, and vendors.

To learn more about how JobSync can help improve the efficiency of your Talent Acquisition team visit