Episode 6 of the Start Smart Podcast is now available.
According to Glassdoor, 86% of job seekers research company reviews and ratings to decide on where to apply for a job. Given the prevalence of that behavior, we decided to examine a whitepaper by Public Insight Data Corporation on the importance of employer branding and its relationship to a company’s review-based reputation. Entitled ‘Winning the War for Talent with Employer Branding’, it explores how to establish a credible and compelling brand in an age of hyper online commentary. Tune in to this episode as we unpack some of the key insights from this whitepaper, including the increased importance of a company’s reputation in today’s tight talent market, the vital role of reputation management as an adjunct to employer branding, and the analyses and metrics an employer can use to ensure its reputation and its brand are aligned in a way that promotes its value proposition as an employer and a place to work.