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Swim With the Sharks, Circa 2021 & Beyond

Swim With the Sharks (Without Being Eaten Alive) was a bestselling career guide in the late 1980s. Written by Harvey Mackay, it was widely seen as a roadmap to success in the hyper-competitive world of business … before the Internet and technology-based work tools.

Today, however, swimming safely with the sharks requires a whole new set of skills, skills that will make you an absolutely indispensable asset to your current employer and a much sought-after prospect for every other employer.

What are those skills?

There are several, of course, but one of the most important will be the ability to lead and/or contribute to a company’s effective implementation of new talent technology – from ATS and programmatic ad buying platforms to conversational AI systems and CRM platforms, from job boards and other online publishers to recruitment marketing and advertising solutions.

That technology is essential to recruiting success and that’s what the TAtech Learning and Certification Program in Talent Technology Implementation Management is all about. It’s a self-paced instructional text that provides everything you need to know to bring technology onboard effectively in your organization … and safely navigate the fish-eat-fish waters of the 21st century world of work.